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Most of you out there who run a business will understand the importance of reaching more people online. Everyone’s online these days, so to have some kind of online presence, whether it’s Google, Facebook, Instagram or from advertising on other websites, is vital for the survival of most businesses.
Although there are a lot of so called agencies out there who promise you the world if you sign up with them, it’s so important to make sure you are choosing one who can back up their words with proof of their work.
I recently interviewed the owner of a local online marketing agency in Cardiff who is doing a great job for local businesses. James Frazer is the owner of Red King Digital and has been in the digital industry for a few years. Red King Digital offer a number of digital marketing services, including SEO (where a website’s rankings are improved on Google), PPC (where you pay to appear at the top of Google in the form of advertisements), email marketing, social media and more. If you run a business in Cardiff and need help with any of these things, get in touch with James and Red King – +44 330 088 2446.
James has always had an interest in web design and marketing, and is completely self-taught. As someone who does the same kind of thing as James, this is how almost all of us get into the position. After designing websites for friends and family, he started to build up referrals looking for more work, so he decided to take the plunge and go full time – thus, Red King Digital was born.
Red King Digital has now been up and running for a couple of years, but things are looking good for the future. They have a small team that cover all areas of web design and marketing, and as you can see from their website, they have a portfolio of projects that they’ve previously worked on.
James says the most rewarding part of running the business is watching local businesses and startups grow and being a part of that growth. It’s also rewarding helping businesses that have struggled with online marketing in the past and helped turn things around with them.
Finally, James’ major tip to anyone thinking of setting up their own business is to find your USP (unique selling point). Try to think of a reason why someone would want to choose your product over your competition.
It can be daunting for anyone to leave full time employment and set up a business for themselves, but once you do, you’ll never look back. Creating something you’re passionate about can only lead to positive things!
That’s some great advice from James, and we wish Red King Digital all the best in the future. Get in contact with them if you’d like help reaching more people online.